(I have reformatted the comment for readability but have not edited for grammar/content.)
I am writing this in response to a critical comment on my post “5 Ways a Professional Social Media Management Service Can Help Your Business“
Bingh writes (my answers in bold):
“Distracting. Boring. Ignore.
Sorry you feel that way. This article was written for local professionals and small business owners (think doctors, lawyers, real estate agents, plumbers, electricians, dry cleaners) offering local services, who are using social media and want to connect with their audiences.
You want to connect and talk to the influence people, why do they want to talk to you?
I guess because I’m pretty awesome? Seriously, I think that by definition the people I’m referring to as “influencers” WANT to engage with their audiences on social media. They have information to dispense, and they like giving it to an engaged audience. They also want YOUR information, if it can help them or their followers in some way (please see “deep content” below).
I’ve had 1000s of comments, likes, Re-tweets, favorites, +1s, and shares across my personal, business, and client social media accounts…just TODAY. So, they DO talk to ME. DO you want them to talk to YOU? I can make that happen.
Deep content?? Really?
YES. Really. There is just so much to get into here. I will need to keep it brief. So, let’s use an example. I have a Defense Attorney as a client. They do NOT want me tweeting Cat Memes on their accounts. That might work for SOME clients, but rarely as more than an occasional diversion. My attorney client would rather talk about state changes in the drunk driving laws or the doctor might want me to post the latest news on scientific research into a supplement or the health benefits of a specific exercise regimen. It depends. “Boring” stuff sometimes, but stuff that people NEED. Do you think my attorney wants followers who laugh at his cats or potential clients who know HE knows the law and will be of good value when they are faced with spending thousands of dollars? Do they want the dentist who knows the most about the Kardashians or the one who knows how to make them comfortable in his chair?
People use social media for entertainment. Too deep will bore them.
People also use social media to connect with other human beings and to get recommendations and information to make choices. I’m here for business, not to talk about Justin Bieber. It’s also about serving your niche and using social media to improve business ROI. Clients aren’t paying me to be TMZ. We are trying to reach influencers, news-makers, and clients/potential clients. My dry cleaning client in Houston, TX obviously wants to reach a different audience than the chiropractor in Orange County, California.
Two personal asides:
1. I have run some entertainment blogs. Some of them reached millions of people. I’ve had my posts featured on television shows like “Attack of the Show” and live on networks like CBS. I have a blog about a TV show right now. It reaches more people every day than all my other sites combined. And it makes almost no money. I’d rather get 1 “Lead” per day on some of my sites than a million visits on others. I’m using and offering social media service to business clients- people who want to make money and build their reputation in their communities and industry. This is a service for business, and MOST are targeted for a specific audience.
2. I need to get some work done on my car. First thing I’m going to do is read reviews of mechanics online. Then I’m going to search for things like Twitter mentions and read comments about their service. I’m looking to spend hundreds or possibly thousands of dollars. I want to go with someone who has a good REPUTATION, which is likely reinforced by “boring” internet content, like articles about how to troubleshoot an engine noise and/or comments from clients about how honest and reliable they are.
I like interaction. It is really good. Most blogger is really terrible. When I comment, they don’t even care. It is like talking to the machine.
So, you don’t like when people don’t respond to you, but you don’t think people should respond anyway? Do I have that right.? Or are you just applying your negative experiences to everyone else? Maybe your comments weren’t “entertaining” enough.
Hey, I fished your comment out of the spam folder, and I’m responding. *I* care. Really, you just made my point for me. I KNOW where to interact to get the most response, because I know the brands and humans with high levels of influence and engagement in specific industries and geographic areas.
I think if you can entertain people in your niche, they are going to buy from you. It is like celebrities and teachers. Who get pay more?
Well, I’m not going to have Ashton Kutcher prepare my will or pull out my wisdom teeth. That said, my goal is for my local service clients to become “celebrities” of sorts- in their community and industry. Showing a human side is part of it. But we aren’t trying to be “famous for being famous” celebrities here. Again, it’s about reputation. There are celebrities who make the gossip sites every day but can’t get a job.
If you think about entertaining readers, have a check at my blog. It has entertaining articles related to internet marketing. Be quick, some more is coming. Don’t miss it.
Oh. NOW I see why you are here 🙂 Trying to piggyback off my “influence,” are you?