For years now it’s been a common (and smart) goal for any business to try to rank in Google for keywords related to their niche. Over the years, the way to accomplish this goal has changed continuously which has rendered many of the “old methods” of achieving a Google rank useless and left many websites “out in the cold when it comes to ranking in Google.
For years there was a “get as many backlinks as possible, by any means necessary” mentality that seemed to work well at the time as far as watching a website ascend its way up in Google ranks after getting hundreds (or even thousands) of backlinks to point to your site, but then Google smartened up and quality became the key.
With Google regularly updating their algorithm and detecting the more “spammy” or “black hat” methods some websites used to rank and hence looking for better ways to rank only quality websites, a new movement began to serve as an indicator to Google as to what people are interested in and talking about in a given niche; that movement over the past few years has been the advent of social media.
Facebook and Twitter have reigned as the social media giants the past few years based on the sheer number of users alone. When Google decided to jump into the mix and create their own social media platform, many questions were raised as to whether they could create something unique enough to compete and actually get people to sign up for yet another social network. After all, how many social networks do you need to sign up for just to connect with old high school friends and find out how many kids they have? Maybe the average person doesn’t need another social network, but for anyone in business, Google Plus is quickly becoming a must!
It seems like a common sense sort of thing; Google is looking for “social signals” from social media to help determine their search engine rankings, so wouldn’t they pay special attention to what’s happening on their own social media platform? And we’re not only talking about ranking in Google as the only reason your business should have a Google Plus presence; the platform is practically built for businesses to thrive by making it so easy to connect with other businesses, potential clients, or even a target geographical area.
What makes Google Plus so different? Basically it’s the ease of creating a page and immediately being able to jump into a community and start connecting and sharing information with others – the basis of what social media is really all about. While Facebook is the standard for almost every business to have a presence on, it’s so broad that it makes it hard to even get started as far as a business trying to connect with others; but the fact that Google Plus can let a local business find a community for a given city and immediately be interacting with others from the area is a huge…”plus” if you will. Also the fact that Google Plus allows the user to organize the people and businesses they follow into “circles” (meaning you can categorize who you follow into groups based on whatever you want) makes it so easy to share information with only a certain group (maybe something for only your local connections for instance.)
The big question is, is Google Plus currently a powerful tool that’s real power has yet to be discovered by the masses? Judging by the fact that it doesn’t have near the number of users that a Facebook or Twitter has yet, we tend to say yes. So if you haven’t already, you should get your business on Google Plus and start interacting others in your niche or local market as soon as possible and reap the benefits!
Still not sure how to get started and/or begin utilizing Google Plus to its full extent? Contact us today for information on how our social media management service utilizes Google Plus to help you build your brand, create content, and connect with your target audience.